Our vision is to be the leading energy delivery company in North America. We deliver energy and we deliver value to shareholders.

Enbridge focuses on six priorities that guide planning and decision making across the company.  

Strengthening Our Core Businesses

Evolving supply and demand fundamentals, increasing customer demands and growing competition are creating new opportunities and challenges within Enbridge’s core crude oil and natural gas transportation and delivery businesses. We are strengthening our core businesses by vigorously protecting our existing franchises and aggressively pursuing new opportunities to expand and extend our current asset base. 

Developing New Platforms for Growth and Diversification

We are identifying and pursuing new platforms that can help us to diversify and sustain growth in the longer term to maintain Enbridge’s historical growth rate.

• Green Energy - While we are currently focused on wind power and solar energy projects, we are also investigating opportunities in gas fired generation and electrical transmission and distribution.
  
• CO₂Transportation and Sequestration - This involves transporting carbon dioxide as a liquid and storing it in underground caverns. This makes use of Enbridge’s liquid hydrocarbon transportation expertise. 
  
• Pathfinding Projects – We will continue to seek new investment opportunities where Enbridge can enable promising new technologies that have strong prospects for achieving commercial viability in the longer term and which complement Enbridge's core business activity.

Focusing on Execution and Operations

Enbridge continues to build upon:

• our project management skills and processes
• our cost efficiency and operating performance
• our superior service, safety and reliability

We employ the best available practices and technologies to ensure the safety of our employees and other stakeholders.

Developing People

Talent is a critical driver of business performance and competitive advantage. Attracting, developing and retaining qualified people continue to be key strategic priorities for Enbridge.

Responding to Environmental Priorities

Enbridge is engaged in environmental stewardship activities to reduce the impact of our operations on the environment. These include:

• investing in CO2 transportation and sequestration technology
• moving toward achieving a neutral environmental footprint by 2015
• extending the positive benefits of energy availability to underdeveloped countries by allocating funding and personnel to our energy4everyone Foundation, while also working in concert with other industry contributors and development partners such as Engineers Without Borders

Preserving Financial Strength and Flexibility

Disciplined capital management is what sets Enbridge apart from the rest. Enbridge’s financial strategies ensure we have sufficient liquidity to meet our capital requirements. We:

• develop financing plans and strategies to maintain and improve our credit ratings
• diversify our funding sources
• maintain ready access to capital markets in both Canada and the United States
• mitigate our exposure to certain market price risks through our robust risk management process